Named by Nikhil · native.no

Native

AI marketing autopilot for small businesses: reads your website, writes and designs social posts and ads, and publishes them to 11+ channels on a schedule you approve.

Why it's here: Nikhil named native.no. It is the closest product to Kite's AI CMO positioning for SMBs (marketing done for you), so its funnel is the most directly comparable.

Full flow37 steps

How they turn free users into paying ones

Native front-loads the value: one URL produces ~50 finished, on-brand posts within a minute, and the onboarding questions and explainer slides run while you wait. The free tier is deliberately tiny (approve 3 posts) and is framed as a gift, so the paywall arrives at peak excitement and sells your own already-made content ('47+ more posts, made for Kite'), shown blurred behind a lock. Yearly is preselected with an intro price, a countdown promo and yearly-only perks (extra posts and a human strategy call), and every later path in the app (Create, Memory, re-login) routes back to the same paywall.

Sharpest tactic

Generate the full deliverable up front, then paywall the user's own content: '47+ more posts, made for Kite. Pick a plan to unlock them' with the posts visible but blurred.

The flow, step by step

Click any screenshot to enlarge; use ← → to page through. Viewport 1440×900; tall pages are full-page captures. Steps marked docs come from public help pages, not the live app.

Step 1 — Landing page: 'Marketing for carpenters' hero, 'Generate 50 social media posts for your company' URL box, and a Halloween-week 40%-off-yearly countdown banner above the fold

Step 2 — Pricing: Pro $79 ($47/mo yearly, 'first year, then $63'), Max $249, Agency $399. Yearly toggle preselected at −40%; usage priced in 'Native tokens' (10 per post/ad, 5 per edit)

Step 3 — Plan comparison: Free = $0 with only '3 posts to try'; paid plans buy monthly suggestions plus a token bucket (10 tokens a post or ad, 5 an edit), extra brands $39 each

Step 5 — Passwordless: a 6-digit email code instead of a password (arrives in ~5 s)

Step 6 — Email: 'Verify your identity' code from Auth0

Step 7 — Onboarding step 1: the only question is your website URL ('Generate'); no role/team/goal survey

Brand analysis runs immediately ('Analyzing brand… Extracting website content…' progress bar) while Native asks to 'get to know you better' — questions overlap with the wait

Step 9 — ~60 s after entering the URL: 'Your posts are ready!' modal. Native nudges you to 'Keep going' with onboarding so it can 'learn your style', but lets you jump to the posts now

Step 10 — Onboarding Q1: your role (Owner / Marketing-Sales / Freelancer-Creator / Other), one tap each, keyboard-driven

Step 11 — Onboarding Q2: company size (Just me / 2–10 / 11–100 / 100+), used for plan fit / sales routing

Step 12 — Onboarding Q3: how active you are on social media today (Very / Regularly / Occasionally / Not active yet)

Step 13 — Onboarding Q4: your marketing experience level (Extensive / Some / A little / None)

Step 14 — Onboarding Q5: attribution, 'How did you hear about us?' (Google / Social media / Recommendation / Other)

Step 15 — Narrative interstitial: 'Let's be honest. Marketing is really hard.' Empathy screens between questions sell the pain before the product

Step 16 — Explainer slides (6 of them, Space to advance) while it reads the site: what it figures out from your URL, add your own photos, 'autopilot from strategy to posts and ads', 'you choose what it handles automatically'

Step 17 — Onboarding Q6: posting cadence (Every day / Every other day / Once a week / '⭐ A few times a week ⭐' recommended), which sets how fast tokens get used

Step 18 — Onboarding Q7: pick channels (11 incl. WhatsApp + Google Business Reviews); picked LinkedIn + TikTok. Selection only, no account connect yet

Step 19 — Tone-of-voice questions start: 'Now let's talk about emojis' (Use emojis / A few / :) ;) / No emojis)

Step 20 — Voice questions continue: caption length, then tone (Corporate / Business casual / Personal-raw / Funny), each with a starred 'Let Native decide' default

Step 21 — Tutorial: 'Your turn. Swipe right to schedule!' Approving posts is a Tinder-style swipe (demo card)

Step 22 — After the practice swipe: 'Awesome! You just saved 30 minutes of planning, filming, writing and publishing, in one swipe!' (value framing in time saved)

Step 23 — Tutorial continues: 'The next post is almost perfect… Tap to edit the caption' teaches editing with demo posts. The 'Your posts are ready' pill stays pinned so you can skip ahead

Step 24 — Gift-box reveal: 'Done! Your marketing plan is ready, starting with 50+ posts for your audience.' 'Open now'. The free output is framed as a present (endowment before any paywall)

Step 25 — First output: a LinkedIn carousel about Kite ('Launch to cheers, not crickets') pre-scheduled for LinkedIn + TikTok Thu 09:00. Swipe deck actions: save / reject / approve / edit. Bottom-left meters: 3 suggestions, 15 tokens

Step 26 — Approving a post decrements the free meter (bottom-left 3 → 2 suggestions); history panel shows Accepted / Presented / Undecided, plus 'See the rest of your posts'

Step 27 — All 3 free suggestions used (meter 0). Paywall is soft and curiosity-framed: fanned stack of your own approved posts, 'Ready to see the rest? Your first posts are just the beginning.' → 'See the rest of your posts'

Step 28 — Hard paywall after 3 free posts: '47+ more posts, made for Kite. Pick a plan to unlock them.' Your own generated posts shown blurred with a lock ('47+ more'); yearly preselected (Save 40%), Halloween countdown, 'Unlock 47+ posts with Pro', promo-code link, '2200+ businesses' social proof

Step 29 — 'Everything you unlock with Pro: Your 47+ posts are waiting.' Feature list framed around the posts you already have; sticky 'Unlock 47+ posts with Pro' + Stripe reassurance

Step 30 — Same paywall on Monthly: shows the full $79 / $249 prices so yearly's '$47 first year' looks like the obvious pick

Step 31 — Stripe checkout for Pro monthly (stopped here, no card entered). Charged in INR from an India IP: ₹7,821.86/month (~$79 converted), promo-code field, no trial: you pay from day one

Step 32 — Coming back later: app.native.no drops you straight onto the same '47+ more posts, made for Kite' paywall (the app is gated until you pick a plan or click 'Go back')

Step 33 — Create hub: 'What do you want to create today?' Post / Ad / Campaign / Design / Image (Beta) / Video (Beta), Blog + Newsletter marked SOON, over a public feed of what other Native users made (names blurred). Meter still 0 suggestions, 15 tokens

Step 34 — Clicking 'Post' in Create (with 15 tokens still on the meter) opens the same unlock paywall: every creation path is gated once the 3 free suggestions are used

Step 35 — Calendar: the 3 approved posts sit on Thu 29 Oct 09:00 for LinkedIn + TikTok, but nothing publishes until channels are connected (connect not attempted)

Step 36 — Analytics empty state: 'Your business at a glance… These numbers aren't available yet' with 'Manage channels'; meters labelled '0 swipes' and '15 tokens'

Step 37 — Memory tab is gated too. Expanding 'What's included' shows yearly-only sweeteners: '10 extra posts a month' + '1-on-1 setup and strategy call' (a human onboarding call reserved for annual buyers)

Monetization mechanics

Trial / free offer	No time-based trial. Free = '3 posts to try'; the real trial is a pre-generated batch of ~50 posts for your brand, of which you may approve 3.
Card required	No to sign up and see 3 posts; yes for anything else (no free trial of paid plans)
What free actually allows	3 approved posts ('suggestions'/'swipes'). A 15-token balance is shown, but Create (post/ad/design), Memory and 'See the rest' all open the paywall. Channels can be picked but nothing publishes without connecting accounts.
How usage is shown	Two tiny counters bottom-left of the sidebar: swipes left (3→2→1→0) and tokens (15). Pricing page converts tokens to outputs ('10 tokens a post or ad, 5 per edit, 8 per chat image').
Discounts & annual nudges	Halloween-week '40% off yearly plans' with a live countdown (landing banner + paywall). Yearly preselected; '$47 first year' intro price with 'Save $379 the first year'. Yearly-only perks: +10 posts/month and a '1-on-1 setup and strategy call'. 'Use my own promo code instead' link.
Sales assist	Agency and Enterprise are 'Contact sales'; the 1-on-1 setup and strategy call is a yearly-only perk. No demo booking in the self-serve flow.
Time to value	~2 minutes: URL entered at minute 1, 'Your posts are ready!' about 60 s later, with real on-brand LinkedIn carousels for Kite.
Aha moment	Posts about your own business, in your brand style, appear before you've answered a single question (the website is the whole brief).
Account used	Email sign-up (Auth0 passwordless code + password) with throwaway natived150r4@maxxspace.com (mail.tm). Website entered: kite.ai.
Geo note	Marketing site auto-redirects to Hindi (/hi) from the India IP; app prices show in USD but Stripe checkout charges INR (₹7,821.86/mo for Pro monthly).

Plans

Plan	Price	Billing	Includes
Free	$0		3 posts to try (3 'suggestions'), 15 tokens shown on the meter; every other creation path is paywalled
Pro	$79/mo monthly; $47/mo yearly ($569 first year, then $758/yr = $63/mo)	monthly or yearly	1 brand, 60 suggestions/mo on yearly (50 monthly), 600 Native tokens/mo yearly (500 monthly), all channels, auto-publish, analytics; +$39 per extra brand
Max	$249/mo monthly; $149/mo yearly first year, then $199/mo	monthly or yearly	3 brands, 300 suggestions, 3,000 tokens (yearly), video generation (beta), early access
Agency	from $399/mo billed yearly	yearly	10 client workspaces (+$69 each), 500 tokens + 50 suggestions per workspace, named account manager; Contact sales
Enterprise	custom		forward-deployed marketers, multi-location control; Contact sales

Paywall triggers

Approving the 3rd free post → 'Ready to see the rest?' card, then the full paywall (steps 27-28)
Clicking Create > Post with tokens still left (step 34)
Opening Memory (step 37)
Returning to the app later lands directly on the paywall (step 32)

Upgrade prompts & copy

'See the rest of your posts' (history panel and the 0-swipes card), steps 26-27
Paywall headline '47+ more posts, made for Kite. Pick a plan to unlock them.' + button 'Unlock 47+ posts with Pro', step 28
'See everything you unlock' modal: 'Your 47+ posts are waiting', step 29
Pricing page 'Get started with Pro/Max', 'Try for free', header 'Try now'

Lifecycle emails

Verify your identity (verify, 2026-10-28 20:04 UTC)

What Kite could take from it

Do the work before asking for anything: a URL-only start that returns finished, on-brand output in about a minute beats a long setup survey. Ask the questions during the wait.
Paywall the user's own generated work ('your 47 posts are waiting'), not abstract features or credits; it turns the upgrade into loss aversion.
Keep the free unit small and countable (3 swipes) with a visible counter, so the limit feels fair and the paywall moment is predictable.
Annual nudges that add a human touch (a 1-on-1 strategy call) are an easy lever for an AI CMO where trust is the blocker.

Caveats: No lifecycle email beyond the verification code arrived during the run. Checkout stopped at the Stripe page (payment form never rendered headless). The meaning of the 15 free tokens is unclear because every token-spending action was paywalled.